Actega NA, the North American division of global specialty ink, coatings, and sealants company Altana AG, has announced the addition of Kristin Tripoli to its NJ-based marketing team.

Kristin will be managing Actega’s North American trade show presence as well as developing advertising programs, product launches, website and digital platforms, and collateral materials for the company’s five market segments (Paperboard Packaging, Print & Commercial, Labels, Flexible Packaging, and Rigid Packaging).

“The addition of Kristin to the team rounds us out nicely,” says Bernadette Corujo, Head of Marketing & Brand Owner Management. “From a strategic position, hiring Kristin should help us move the needle for our various divisions and help us connect on a deeper level with our customer base, benefitting not only our organization but our valued clients as well.”

Prior to joining the Actega team, Kristin spearheaded the marketing efforts for both global and domestic B2B and B2C companies. She is a cum laude graduate of Tufts University.